And Now For A Splash Of Cold Water About Venturing Onto Other Domains

We consistently urge you to consider sharing your content and even limited functionality on other domains, primarily but not exclusively social networking sites. We’ve seen the effectiveness of content syndication and we stand by the recommendation.

But now seems like a good time to call your attention to the range of possibilities when venturing onto other domains. If you print and mail marketing pieces, if you advertise, if you send emails—heck, if you count on wholesalers to support a marketing campaign, you’re already familiar with the surprises/disappointments that can happen when you rely on others to deliver your message.

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How Prudential Is Laying The Social Media Groundwork

Debbi Corej, a vice president of Compliance at Prudential and one of the members of the FINRA Social Networking Task Force, was a guest speaker at a Socialware Webinar Tuesday moderated by Chad Bockius, Socialware CEO. It was an interesting hour.

Social media is everything that doesn’t come naturally to the investment industry—that is, it’s conversational, transparent, improvisational, experimental.

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