A Look At PIMCO's Content-Dense Mobile App

PIMCO’s release this week of an iPhone/iPad mobile app is among the first (if not the first) non-transactional mutual fund or exchange-traded fund (ETF) apps.

Most of the few investment company apps are product and data-based and, as such, may have limited value to non-account-holders. Given the firm’s status as a bona fide investment thought leader, it makes sense that PIMCO would take the lead in developing a content app available to all comers—extending its reach and ostensibly using it as a customer acquisition as well as customer retention tool.

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Keyword Density Checker Does Double Duty as Reality Checker

It was published years ago, but the book How to Read a Person Like a Book and underlying concept of body language has found a home in at least one high school I know of. What’s being taught is that nonverbal cues can be a shortcut in understanding a person’s motivation. At least that’s what I assumed until my niece Meg corrected me. “No, I told you about that when I was taking Speech class. We studied it as a way to communicate to an audience,” said Meg, who always knows better—and in this case her explanation fits better, too.

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SPECIAL REPORT: The Effect Of The Market Meltdown On Traffic To Top Mutual Fund, ETF Web Sites

Net outflows from equity and fixed-income funds were at record dollar levels in October, according to Lipper, Inc. How did October’s market meltdown affect traffic to mutual fund, ETF and other investment company Web sites? We’ve been eager to analyze the data.

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