Putnam Social Media Strategy Rooted In Content Syndication

Lots of interesting insights were shared in a "Social Media: Can You Afford to Miss It?" BrightTALK Webcast this morning featuring Mark McKenna, Marketing Director of Communications for Putnam Investments, and Lee S. Kowarski, kasina Principal. We encourage you to sit through it all when the replay is available, promised within 48 hours.

Below are some of the notes we took and a few observations.

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Read All About It: 2 More Twitter Accounts Created

Elsewhere the big news this past week was the death and burial of Michael Jackson, the king of pop. In our corner of the world, the big news was what some consider relatively small developments.

In the space of 24 hours, I'd sent three tweets:

#1 linking to a kasina blog post about Robert Reynolds, CEO of Putnam Investments, joining Twitter (@robertlreynolds).

 

#2 pointing to the launch of Putnam's PutnamToday Twitter account.

#3 linking to an Investment News article explaining that Putnam's Twitter accounts were related to an upcoming ad campaign.

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