Asset Managers’ Tweets On Japan, The Markets

“What do we need a Twitter account for?” The question is being asked and answered by many asset managers this week (and it’s just Wednesday!).

If, in times of market and economic uncertainty, others are looking to your firm for your point of view and if you have a point of view that your publishing processes and Compliance review support, Twitter can be an effective medium to connect.

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Twitter's (Pricey) Promoted Trends Offer A Way Into The Conversation

One of the most exciting mornings I’ve had as a marketer was the morning I was part of the Claymore team that launched a solar exchange-traded fund (ETF). Day 1 is so important in an ETF launch and of course the firm’s Sales and Marketing was behind it. But, it was a time of heightened interest in solar energy and it felt like the ETF was part of a much bigger discussion.

I was remembering that yesterday afternoon while listening to a Washington Post Webinar presentation on digital media. We supported that 2008 ETF launch with every digital marketing tactic available. But Rochelle Sanchirico, the Post’s Digital Marketing Director, touched on a new tactic that asset manager marketers might want to consider for important theme-based campaigns.

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Many Fund Companies Exhibited At Schwab's IMPACT2010— These 3 Had The Twitter Hashtag To Themselves

Asked to provide public examples of where social media participation has paid off for asset managers, we’ve got nothing…yet.

The best public argument we can offer in favor of mutual fund and exchange-traded fund (ETF) firm participation in social media right now is this: Asset managers visible on social networks are most likely raising awareness. As cognizant as we are of the work that precedes a regulated firm’s debut on Twitter, LinkedIn or Facebook, the first reason to do it is to see and be seen.

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Twitter Claims Space Asset Managers Rely On For Disclosure

Well, there’s no easy way to put this. If you’re a marketer for one of the asset management firms with a Twitter account or one of the firms who’s very close to launching a Twitter account, you’ll need to pay attention to the changes that Twitter is making.

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How Many Advisors Follow Asset Managers On Twitter?

For most of the world, excepting probably other regulated industries, Twitter is a wide open platform. What companies have Twitter accounts? Who is a corporate account following and who’s following it? Those questions are easily answered.

But pose the question: “How many financial advisors follow asset managers' accounts on Twitter?” and we have to hem and haw. Here’s how we pursued an answer.

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