Wednesday, September 16, 2009 Introducing AdvisorTweets.com: What Financial Advisors Are Thinking, Via Twitter
It’s a big day here at Rock The Boat Marketing as we launch our first spin-off: AdvisorTweets.com. Honestly, spinning off a second enterprise was not something we expected to do. AdvisorTweets is a Web site born out of the conviction that if financial advisors are communicating, we all might want to tune in.
Since I started my first marketing communications job at Kemper Funds in the mid-1990s, I have marveled at the lengths that marketing colleagues would go to in order to understand financial advisors. Traveling with wholesalers (Cracker Barrel, anyone?), networking at financial advisor events, fielding surveys, hosting focus groups—no stone was unturned to create an artificial setting for the purpose of extrapolating what a handful of advisors would tell us. That was as good as it got back in the day.
What can be done to better understand what financial advisors want and need? Marketers, sales, customer service staffs and executive leadership of asset management companies wanted to know then and, if possible, they care even more today.
We’ve developed AdvisorTweets to serve as a listening and learning post. There’s value in:
