10 Takeaways After Tracking Advisors’ Tweets For 2 Years

The moving truck came a few weeks ago and took the AdvisorTweets database, files, analytics and Twitter account over to its new home at Smarsh, the email archiving and compliance solutions company. We’ll all just have to wait and see how Smarsh takes the site ("what are advisors thinking?”) to the next level it deserves.

Sigh.

As I said when I announced its sale, I really love AdvisorTweets—although for me it was a crazy, no-revenue model, distraction/indulgence that I obsessed about for two years. And, I’m proud of who I “engaged with” as @AdvisorTweets, which as of July 21 was the #7th most followed personal finance Twitter account, according to Sulia.com.

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AdvisorTweets Listed For Sale Today

This is going to be my shortest blog post ever (don’t get used to it, please). It’s official: AdvisorTweets.com has been listed for sale on Flippa.com. Here's the link: https://flippa.com/145875-financial-niche-site-with-break-out-potential-pr3-extra-domains

I chose Flippa because it’s the site that handles the most Website transactions—and that includes the high and the low quality sites. AdvisorTweets is being listed as a private sale, meaning that bidders and bids will not be disclosed. There will be no sequential bidding such as you see on the public sale auctions, and no one but the buyer and seller will know what the site sold for.

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An AdvisorTweets.com Opportunity

Asked to provide just one reason asset managers should invest in social media, my answer would be “to better understand your clients and prospects.”


Two years ago my enthusiasm for what could be learned by listening to advisors who were increasingly visible online led me to develop and maintain AdvisorTweets.com. As a result of that work, I believe that I better understand advisors and what’s important to them, and hope other users of AdvisorTweets do, as well.

In an AdvisorTweets blog post today I’m announcing an impending change for AdvisorTweets.

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5 Insights Following The Return Of @AdvisorTweets

Our Twitter account @AdvisorTweets is back, and AdvisorTweets.com, launched last week, is back up and running.

The private part of me was arguing hard in favor of announcing @AdvisorTweets’ return and leaving it at that, no explanation required. The case of the launch, mysterious disappearance and return of a Twitter account feeding a proof-of-concept Web site is hardly worth bothering anyone about. (For background, see my sad Saturday post.)

“But if you, a small business, can’t explain what went wrong and why, how can you advocate transparency to your large, global clients?” asked the part of me that tries not to be a hypocrite.

In fact, there are quite a few insights from the weekend’s experience. Below are five that might be of some value to you.

1. Password management
Twitter Monday confirmed that the account was deleted “but by somebody on your end.” Deep thanks to my Twitter buddy who then instantly restored it but…ouch!

What we did wrong:

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@AdvisorTweets In Limbo

Update: We're back up and running so stop by and check us out at www.advisortweets.com. For the gory details of what happened, see 5 Insights Following The Return of @AdvisorTweets.

We launched AdvisorTweets.com late Wednesday afternoon and enjoyed so much support for it that we needed to move the site to an XL server Friday. Thank you all for the early interest you’ve shown.

Unfortunately, I’m not sure where we are today.

If you’ve tried to reach @AdvisorTweets, you’ve seen the above message.

But I don’t think the account has been suspended. Twitter’s support page says that suspended accounts see a red box when they log in. When we log in, we get a prompt to restore the account and then this very promising message.

I spent some time manically refreshing my email looking for the instructions. But comments I’ve since found on the Web suggest that the restoration instructions may/may not arrive.

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