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Thursday
Jul302009

Blue, Blue, Our World Is (Mostly) Blue: Recent Asset Manager Website Redesigns

July brought new looks (and some information re-design) to several asset management Web sites, including:

Besides a fondness for blue (good for you, RidgeWorth, for daring to use a red!), the publicly accessible areas of the new sites have some features in common—multiple searches/sorts, quick links, RSS subscriptions. With their Most Popular capabilities, MainStay and RidgeWorth take navigation a bit further by offering visitors the benefit of what previous visitors valued. You’ll want to check each site out yourself.

Just for fun, below we show screenshots of relatively recent previous versions of the sites, courtesy of the Wayback Machine. The screenshots we show of the new sites are of the individual investor pages. Click on the images of the new sites to go to them.

Click to read more ...