Analyzing Mutual Fund, ETF Webinar Performance

What self-respecting asset management firm hasn’t hosted at least one Webinar in the last year or so? Mutual fund and exchange-traded fund (ETF) marketers have seized upon Webinars as a way to present their thought leadership and, when trade publications and others’ lists are involved, broaden their reach (aka generate leads). Although daunting for some early on, the mechanics of Webinar production are straightforward and processes have been worked out.

So, how are you doing? Or, should I ask how your analysis of how you're doing is doing?

Click to read more ...