Wednesday, December 5, 2012 What Purpose Does Your Marketing Serve?
Eyes glazed over—if you’re a passionate digital marketer, you no doubt have produced that response from a non-digital colleague at one point or another. Digital can dazzle, can’t it? You’re to be forgiven if once or twice you have let your passion for the work carry you beyond your colleague’s point of following or even caring. It’s the digital marketer’s occupational hazard.
But come back down to Earth now and let’s get real. No matter what your stripe, marketers can’t afford disconnects with the people they work with, or report to. Alignment helps assure employment.
The latest research to quantify the gap between lead marketers and C-level executives is “Outside Looking In: The CMO struggles to get in sync with the C-suite," an Economist Intelligence Unit report sponsored by SAS.
