Questions Raised By Cogent's Social Media Research

On Friday Cogent Research released high-level findings of its recent research about social media and affluent investors. I tweeted about the research and posted a LinkedIn status update about it, but I couldn’t quite shake some questions it raised for me.

The work has me thinking about social media measurement, the role that social media participation plays in an overall communications mix and the impact to date of social media in the investment industry.

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