Do Investors Have Different Expectations Of Mutual Fund And ETF Firms On Twitter?

Do retail investors think of Twitter and interact with mutual fund and exchange-traded fund (ETF) Twitter accounts in a way that’s different from how they use Twitter to interact with other brands?

I first wondered this last year when there was no sign that investors (or asset managers) took to Twitter to explain what was going on during the May 6 flash crash. That surprised me, as Twitter has established itself as a channel for real-time news and information, especially during crises when information is streaming in from multiple sources.

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