Asset Manager Web Sites Lose Their Flash On iPad

The eagerly anticipated Apple iPad just may force a rethinking of asset managers’ reliance on Adobe Flash Player as a means of delivering some much-needed life and vitality to their Web sites.

In an industry not known for its innovation online, Flash-based presentations on a home page or on a financial advisor home page have been the go-to site enhancement on mutual fund sites. Given their young age, almost all exchange-traded fund (ETF) sites employ Flash in some way.

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