Are You Planning For Text Alerts And Push Notifications?

As long as you can overlook a little rah-rah for the email channel, you might want to check out the 2012 Channel Preference Survey, a 36-page research report published last week by email provider ExactTarget.

It offers a good discussion of what ExactTarget identifies as the six factors that frame consumer preferences for a channel:

• Content
• Immediacy
• Accessibility
• Privacy
• Formality
• Initiation (the channel where the consumer initiated communication, a factor that ExactTarget says has the power to trump the other factors)

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Financial Services Trails Other Industries' Click-through Rates

Digital marketers at financial services companies, including mutual fund and exchange-traded fund (ETF) companies, spend a healthy chunk of their time working on outbound emails. So, how are you doing?

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