Would This Help Avoid Marketing/IT Collisions?

The following post presents a bit of a dilemma and shows the conflicts that can arise in posting on two sites. I wrote the post to be published on the Marketing Executives Networking Group (MENG) Blend site on November 11. As happy as I am for you to be able to find the post here---and think it's germane to the work you do---there are some good comments, including from Scott Brinker, on the MENG blog that I recommend you check out, too. One idea, two sites to go to---sorry about that.

The MENG Blend is a blogging initiative featuring bloggers from multiple marketing disciplines and industries. I blog on online marketing and social media topics.

You’re a marketing executive in 2010. How satisfied are you with Marketing’s performance in leading and managing initiatives that are technology-based? Could your organization benefit from a Chief Marketing Technologist (CMT)?

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Will Sales, IT Get To Social Media Before Marketing?

Today, in 2009, there continue to be some asset management companies that are surprised when Marketing expresses more than a passing interest in the customer relationship management (CRM) database. Marketing wasn't there when the CRM was planned and Marketing isn't a sitting member of the CRM enhancement prioritization committee.

All of which explains why leads related to marketing activities can't be tracked to the same extent as sales activities, among other database deficiencies from a marketer's perspective.

A former colleague from an investment management company sent me an email Wednesday. His background is in IT; I knew him back in the day before he achieved his current High Muckety Muck status, with all due respect.

In a fairly short email, Lonnie (not his real name) revealed his training and the difference in how he thinks of social media versus, shall we say, a stereotypical right-brain marketer. Marketers may look at social media interactions and see the randomness of the conversations. But Lonnie, in his comment about our AdvisorTweets.com, sees the value of organizing tweets as an added input to a customer and prospect database.

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