Wednesday
Oct282009
Wednesday, October 28, 2009 Asset Manager Site Traffic Also On The Decline—What's Your Content Syndication Plan?
It's natural to want and expect the traffic on your mutual fund or exchange-traded fund (ETF) Web site to grow. But let's take a look at three data sets that suggest that you may need to reset what constitutes success for your Web strategy.
#1 Traffic is declining on the large well-trafficked brand sites.
A couple of blog posts have been documenting this lately. Go to a Digital Buzz blog post to see declining traffic patterns since 2007 of ESPN.com, eBay.com and Dell.com among others.
In the asset management vertical, look at traffic to Morningstar.com.
by Pat Allen tagged American Century, American Funds, Blackrock, Facebook, Fidelity, Mint, Morningstar, Research, Twitter, Vanguard, iShares Print Article Permalink
Pat Allen tagged American Century, American Funds, Blackrock, Facebook, Fidelity, Mint, Morningstar, Research, Twitter, Vanguard, iShares Print Article Permalink 