Let Your Kids Take You To Social Media School

One of my favorite Jerry Seinfeld quotes is from when he first became a father. I’m paraphrasing, but it’s along the lines of “Of course, babies are cute. No question. But you know what they’re here for, right? Make no mistake about it. They’re here to replace us. They’re our replacements.”



I thought of that yesterday as I followed a link included in a random email from friend and former colleague Laura Gregg, now with Northern Trust Investments.

Message from Annie Gregg:

Hello Family and Friends, please watch this short video message from Annie. You'll be glad you did!

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Attn IRA Marketers: Search Trends Indicate Pent-up Demand

I turned to Google Trends today just to satisfy a curiosity, but the trends data makes me wonder about the opportunity ahead for IRA marketers.

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Firefox Popularity Rises—Try It, You’ll Like It, Too

The Firefox browser has climbed to more than 21% market share, according to the December 2008 market share report from Net Applications. It started 2008 with a 17% share.

At the minimum, Website publishers should be assuring that their designs are compatible across the leading browsers. Not every one is confined to the all-Microsoft Office (including Internet Explorer) world that asset management companies live in.

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Keyword Density Checker Does Double Duty as Reality Checker

It was published years ago, but the book How to Read a Person Like a Book and underlying concept of body language has found a home in at least one high school I know of. What’s being taught is that nonverbal cues can be a shortcut in understanding a person’s motivation. At least that’s what I assumed until my niece Meg corrected me. “No, I told you about that when I was taking Speech class. We studied it as a way to communicate to an audience,” said Meg, who always knows better—and in this case her explanation fits better, too.

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Email Open And Click-through Rates? Benchmark Study Sheds Light On CRM/Database Development

Many experts (including this report from Marketing Sherpa) expect email to get a workout in light of shrinking marketing budgets. But email marketing is something that requires a lot of attention to get right. It hasn’t been a strength at many investment management companies previously, and we’d caution against a kneejerk decision to just stoke up the email machinery as you’re cooling off on your direct mail and other print communicating. There’s a high probability you run the risk of burning through some of your high quality contacts.

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