Twice A Year Communicating Not Often Enough To Nurture A Relationship

Megan S. was mugged on campus by two squirrels working together. DO NOT EAT POPCORN OUTSIDE. Details when we talk.

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Post-Obama, Can the Internet Change the Outcome of Your Business?

Other than to pile on with our admiration (and to below point you to a few blog posts), we can’t add much to the recent extensive commentary about how the Barack Obama presidential campaign has fully leveraged the Internet. But while listening to yet another podcast on the subject, I was struck by a quote attributed to Arianna Huffington of the Huffington Post that Obama would not be president if not for the Internet.

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Great Graphics Deserve To Be Found—Tag Your Images to Help Drive Search Engine Traffic

Google and Yahoo both continue to improve their image search capabilities (see the brief article on SearchEngineLand.com), which will reward Web sites that go to the trouble of making sure their images are findable on the Web.

This is a worthwhile undertaking for investment management company sites, in particular. Just about every mutual fund Web site offers economic and market commentary chockfull of valuable graphs and charts. Yet if the images are not tagged appropriately, they’ll never do the job they could in drawing search engine users to your site.

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Fidelity Mashup Recognized

Congratulations to Fidelity Investments, whose mashups rank today on Peter Kim’s list of notable brand examples of social media.

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Think Like a Publisher And Use The Content Expertise Your Company Is Lending Out

Voters' concerns about the economy--including the financial markets--are believed to be what struck the difference in the presidential race, ultimately driving Barack Obama to win. Over the next hours and days, all forms of broadcast, online and offline media will be interviewing investment strategists, economists, portfolio managers for their views on what happens next.

Is your company lending its expertise/content to a media company by making your spokesmen available? Of course, why wouldn't you? But we encourage you to think of your own Web site and your own marketing as a publishing operation, as well. You need to be delivering the content that you're lending out and on the same turnaround as the traditional media companies are insisting on.

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