
Coupla Notes About 4 New Mutual Fund, ETF Websites
Let’s take a quick spin around four new mutual fund and exchange-traded fund (ETF)-sponsored Websites and/or Web presences that surfaced in October.
Janus' Proceed With Caution
Janus is promoting a new domain—proceedwithcaution.com that re-directs to its brand domain. This is a shallow, siloed presence with the top-level pages linking to PDFs for advisors to use when working with clients. It’s a targeted campaign with three clear steps: