Coupla Notes About 4 New Mutual Fund, ETF Websites

Let’s take a quick spin around four new mutual fund and exchange-traded fund (ETF)-sponsored Websites and/or Web presences that surfaced in October.

Janus' Proceed With Caution

Janus is promoting a new domain—proceedwithcaution.com that re-directs to its brand domain. This is a shallow, siloed presence with the top-level pages linking to PDFs for advisors to use when working with clients. It’s a targeted campaign with three clear steps:

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Asset Managers And Social Media—Now Via Video From ICI

Here's a companion to our longest blog post ever, which was coverage of the May 7 Investment Company Institute panel on social media that I was privileged to moderate plus some notes from other sessions.

This morning the ICI made a video available and now you're able to listen directly to the panel featuring:

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Asset Managers And Social Media, Circa May 2010

WASHINGTON (5/7/2009)—Three sessions at the Investment Company Institute General Membership Meeting and Operations and Technology Conference provided a tidy snapshot of the asset management industry’s position on social media.

Better blog-writing and SEO would argue in favor of publishing shorter single-theme posts over several days, but we think you might benefit by considering this all together, including a bonus feature on recent investor research.

Asset Management Industry Leadership

This heavy-hitter panel moderated by Vanguard Chairman, President and CEO F. William McNabb included Hartford Life President and COO John Walters, First Eagle Investment Management President and CEO Bridget Macaskill and Franklin Resources, Inc. President and CEO Greg Johnson discussing financial reform, active management and…social media? Yes, in a question from left field in a ballpark down the street, McNabb polled the panel about social media.

Paraphrased responses: 

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