Investments Are Researched, Reviewed On Mobile Phones

Adobe yesterday released survey results that we just have to call your attention to, despite the fact that we commented on mobile phone apps in a post two weeks ago.

Pew Research Center’s Internet & American Life Project’s The Rise of Apps Culture had reported on interest in finance apps. But this data from the Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping, October 2010, zeroes in specifically on interest in mutual funds and securities (including ETFs) via both mobile phones' browsers and applications.

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Users Are Preferring Apps—And That Includes Finance Apps

Will your mutual fund or exchange-traded fund (ETF) firm eventually produce a mobile application? If your answer to that question is yes, data released in the last few weeks may help move your plans to the front-burner (yep, right alongside everything else).

A global smartphone study by Zokem points to shrinking reliance on Web browsing as mobile users show a striking preference for native applications.

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Marketing Executives' Focus on Social Media ROI Should Lift The Role Of Analytics

There’s a lot of promise in research released yesterday by the Marketing Executives Networking Group (MENG) and Anderson Analytics. MENG is a national group representing senior marketing executives from across industries. Until the revolution when digital marketers claim their rightful place as eCMOs or some such, these are the people who green-light online plans. (At this point, I should say that I’m a MENG member, agitating on your behalf from the inside.)

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Mobile Next Year May Be One Year Too Late

I like to experiment with Google AdWords, and today I received a report on the performance of an AdvisorTweets.com campaign that’s been running for a few weeks. I was shocked: Out of the 237 clicks on my ads, 188 were on mobile devices with full browsers. Almost 80% of those searching for “RIAs and twitter” (my Google AdWords keywords) were using phones?

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Asset Manager Site Traffic Also On The Decline—What's Your Content Syndication Plan?

It's natural to want and expect the traffic on your mutual fund or exchange-traded fund (ETF) Web site to grow. But let's take a look at three data sets that suggest that you may need to reset what constitutes success for your Web strategy.

#1 Traffic is declining on the large well-trafficked brand sites.

A couple of blog posts have been documenting this lately. Go to a Digital Buzz blog post  to see declining traffic patterns since 2007 of ESPN.com, eBay.com and Dell.com among others.

In the asset management vertical, look at traffic to Morningstar.com.

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