10 Examples Of Mutual Fund, ETF Content In The Wild

Across the industry, there are plenty of signs that mutual fund and exchange-traded fund (ETF) marketers are increasingly packing up their content to go.

Social media represents all kinds of threats to the status quo of investment management marketing, but content syndication as a concept is not one of them. For years, money managers have made their strategists available for media appearances, bylined articles for others, and sponsored and distributed research findings. I throw my gentle jabs at those of you whose sites are largely archives of Adobe Acrobat files but even content distribution via .pdf is a form of syndication.

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Do Investors Have Different Expectations Of Mutual Fund And ETF Firms On Twitter?

Do retail investors think of Twitter and interact with mutual fund and exchange-traded fund (ETF) Twitter accounts in a way that’s different from how they use Twitter to interact with other brands?

I first wondered this last year when there was no sign that investors (or asset managers) took to Twitter to explain what was going on during the May 6 flash crash. That surprised me, as Twitter has established itself as a channel for real-time news and information, especially during crises when information is streaming in from multiple sources.

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Mutual Fund, ETF 'Marketer Of The Year' Nominees Link 2010 Strategies To Results

You work all day every day and many days into the evening. Once in a while you’re asked to summarize what you do, your accomplishments, the ways in which you’ve contributed to the success of your mutual fund or exchange-traded fund (ETF) firm. What do you point to?

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Twitter-powered Advisors Take On Vanguard, Claim A Victory

Chicago financial advisor Roger Wohlner published a blog post this morning that we recommend to you. There’s a lot to take away from this account, especially if your mutual fund or exchange-traded fund (ETF) company is not familiar with social media and Twitter, specifically, as a two-way communication channel.

In his “Vanguard and the Power of Twitter,” Wohlner describes some interaction that was initiated on Twitter between Wohlner, some other financial advisors and Vanguard.

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Asset Managers And Social Media, Circa May 2010

WASHINGTON (5/7/2009)—Three sessions at the Investment Company Institute General Membership Meeting and Operations and Technology Conference provided a tidy snapshot of the asset management industry’s position on social media.

Better blog-writing and SEO would argue in favor of publishing shorter single-theme posts over several days, but we think you might benefit by considering this all together, including a bonus feature on recent investor research.

Asset Management Industry Leadership

This heavy-hitter panel moderated by Vanguard Chairman, President and CEO F. William McNabb included Hartford Life President and COO John Walters, First Eagle Investment Management President and CEO Bridget Macaskill and Franklin Resources, Inc. President and CEO Greg Johnson discussing financial reform, active management and…social media? Yes, in a question from left field in a ballpark down the street, McNabb polled the panel about social media.

Paraphrased responses: 

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